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Emailing Aged Insurance Leads: Tips for a Successful Campaign

Updated: Jun 6, 2023

As an insurance agent, one of your main goals is to generate leads and turn them into paying clients. However, not all leads are created equal, and some may have been in a database for a while, which means they are considered "aged leads."

But just because they've been around for a while doesn't mean they're no longer valuable. In fact, emailing aged insurance leads can be a successful way to reach potential clients who may have forgotten about your services or weren't ready to commit when they first came across your business.


Here are some tips for running a successful email campaign for your aged insurance leads:

  1. Segment your list: Before you start sending emails, it's important to segment your list based on factors like age, location, and interests. This will allow you to tailor your messaging to specific groups of leads, which can increase your chances of conversion.

  2. Personalize your emails: Personalization is key when it comes to emailing aged leads. Use their name in the subject line and opening sentence, and try to reference their previous interactions with your business if possible. This can help build trust and show that you value their business.

  3. Provide value: When crafting your email content, focus on providing value to your leads rather than simply promoting your services. This could include offering tips on saving money on insurance, sharing industry news, or providing a free resource like an ebook or checklist.

  4. Use a clear call-to-action: Make it clear what you want your leads to do after reading your email. This could be scheduling a call with you, filling out a quote form on your website, or simply replying to the email with any questions they may have.

  5. Test and optimize: Finally, it's important to test different email subject lines, content, and calls-to-action to see what works best for your audience. Use A/B testing to compare the performance of different elements and optimize your campaign accordingly.

By following these tips, you can run a successful email campaign for your aged insurance leads and turn them into paying clients. Remember to always prioritize personalization, value, and clear calls-to-action to increase your chances of conversion.

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